gryk agency (fka Grundiynkommen Agency) was founded as a young, independent agency with clear values, high standards, and a broad understanding of what an agency can be. From the beginning, we have aimed for great things, but never for personal enrichment — putting the artist at the center. All while combining our work with our personal values, a clear attitude and, humbly as ever, the ambition to change the game.
It all started in 2021 with the two visionaries (LOL) Nico and Claudio, who came together as friends and colleagues with a strong desire to make things a little better. Instead of simply wiping the tears from each other’s cheeks over certain developments in the industry, they decided to do something about it. They started with a very small roster including Hermanos Gutiérrez, Soft Loft and Stereo Luchs, combining their experience in booking and management.
After the wildest rollercoaster of a year and a sad but truly understandable farewell from Claudio, we grew into a quartet in 2025. Again, we sat together for days, discussing how we wanted to organize ourselves, what resources we brought to the table, where our interests lay, how we wanted and were able to cope with financial challenges, and ultimately, how we could condense all of this into an inner fire for the artists on our growing roster. Phuh, thanks for staying with us after this long sentence.
Working at gryk is a true melting pot of love and banter, passion and hard work, lots of screen time, front rows, and many hugs.
In a world where former small companies are merging into large conglomerates and resources are becoming increasingly concentrated, we want to think and act differently. Sounds like Robin Hood? If so, think Robin*e Hood. Let’s reach for the stars.
Our vision is to one day return the surplus that the agency generates to the musical cosmos – as a basic income for young musicians. In order to remain fair and not to favour our own artists (with whom we are admittedly very much in love), we have the strong ambition to hopefully be able to establish a foundation. A foundation that will be run by an independent, transparent board and will help at least a handful of musicians spend a year free from financial worries and dependencies. We want to support the creative work of the scene without imposing the usual conditions attached to funding. There would be no repayment, and no specific output would be expected in return. The basic income would not be tied to any obligation or expected return, but to the potential of the artist. Anything else would feel unnecessarily complicated to us.
That’s why gryk agency was initially born with the name Grundiynkommen Agency: we carried a statement in our name and a small but deliberate spelling mistake. Even though we grew up a little and found ourselves organically using the little short name gryk – sort of like the more experienced older brother or sister or the nerdy but sweet nickname – we still embody the same values that led us to create this agency: Of course, a dream and a project that is still quietly simmering in the background. But it is a dream of visionaries. As soon as our agency becomes financially sustainable (we are still very young), we are eager to put our minds and resources to it. Until then the vision leads the way.
Do you have your own ideas you want to share? Please reach out either to make plans or just to share a short hello.
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